Look at this shit:
Listed as $604. BULLSHIT. This guitar lists at $520-$540 all year long. Now they jack it up to $600 but offer a 25% discount for a checkout price of $453. This is the exact same sale price they run year round. But now with the jacked up price and 'wow! 25% off!` math you get the same old sale price. Fuck you GC, lying cunts.
I've seen this several times this month. GC is just the worst example I could find.
Best time to buy will be January. But you could buy in mid December and watch the price fall and request a price match.